Golden Artist Colors introduces QoR®, a watercolor that offers artists color strength, range and versatility unmatched in the history of watercolors. QoR's exclusive binder gives color greater intensity and clarity, while retaining the best qualities of traditional watercolors.
 
The unique formulation of QoR Watercolors accentuates the luminosity and brilliance of pigments even after drying. QoR provides the subtlety, transparency and flow of a great watercolor, with colors that have as much vibrancy and fire as the best acrylic or oil paint.
QoR (pronounced 'core'), has been formulated to embody the essence of watercolors and also comes from a technical acronym meaning Quality of Results.